چارلز داهیگ در کتاب قدرت عادت به علمی اشاره میکند که در پس آن پرسش و چرایی درباره کارهای مختلف وجود دارد. در این کتاب وی تحقیقات علمی و اجتماعی را ترکیب کرده و مینویسد:عادت با الگویی روانشناختی به نام "حلقه عادت" شروع میشود که سه فرآیند جداگانه دارد. ابتدا نشانه یا انگیزه وجود دارد که به مغز شما میگوید وارد مرحله اتوماتیک نسبت به رفتار خاص شود،بعد از آن، مرحله معمول یا روزمرگی است و مرحله سوم، پاداش است؛ چیزی که مغز شما دوست دارد به یادآوری آن کمک می کند و حلقه عادت شکل میگیرد.
Why we think it's Essential - Change is hard, or is it? In The Power of Habit, New York Times reporter Charles Duhigg examines just how people and institutions undergo transformation: by changing habits. Narrator Mike Chamberlain (Moonwalking with Einstein) brings just the right mix of objectivity and conviction for a fascinating, life-changing look on how to change. —Diana M.Publisher's SummaryA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changedMarketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a yearAn untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow JonesWhat do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habitsIn The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and deathAt its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits workHabits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives©2012 Charles Duhigg (P)2012 Random House, Incدی 92توسط: بدون نامدنبال ترجمه فارسی این کتاب یا مترجمش پروین بیات هستم ولی پیداش نمی کنم. اگه اطلاعاتی درباره اون ها می دونید به ایمیلم بفرستید. پاسخ: اطلاعی ندارم اما اگر پیدا کردم حتما به ایمیل ارسال می کنموبلاگ دانش پرستاری http://jouybari.blogfa.com/post/9186